Richard Banks

Richard Banks

Richard is Editorial Director at Red Barn Media Group. Read his complete bio here.

How Brand Journalists Cover A Sensitive Topic

How Brand Journalists Cover A Sensitive Topic

Water, water, everywhere? Not so much. That’s why the team behind FarmLife magazine, one of the most successful brand journalism efforts in the business, is investigating the hot topic of drought.

Read More →

Read More →

Anatomy of a Brand Story: Ritzy Home, Real Farm

Anatomy of a Brand Story: Ritzy Home, Real Farm

At Biltmore, success is not an option, but a requirement. Here’s how we shared that success in crafting a brand story for a client.

Read More →

Read More →

Anatomy of a Brand Story: Farm Fusion

Anatomy of a Brand Story: Farm Fusion

Our brand journalism program not only tells this family’s story, but also how the brand helps them be successful.

Read More →

Read More →

The Nine Elements of Effective Brand Journalism

The Nine Elements of Effective Brand Journalism

For branded content to effectively drive demand, it needs to be created in a disciplined manner. That includes investing the time, effort, and planning to do brand journalism right. Content marketing the easy way? Sorry, not gonna happen…

Read More →

Read More →

What the Rest of Us Can Glean from the <em>New York Times</em> Innovation Report

What the Rest of Us Can Glean from the New York Times Innovation Report

It’s not hard to see how the New York Times Innovation Report applies to brand journalism. Here’s what the content marketing world needs to know.

Read More →

Read More →

Anatomy of a Brand Story: Smoke Signals

Anatomy of a Brand Story: Smoke Signals

A family realizes their dream to live off the land, and their brand journalism story connects with readers and customers.

Read More →

Read More →

Behind The Brand Story:<br>A Dog-Gone Good Tractor

Behind The Brand Story:
A Dog-Gone Good Tractor

How the Vidalia became haute cuisine, a farmer is reunited with his favorite tractor, and brand journalists got the story … all thanks to Spot.

Read More →

Read More →

Top