featuredleft

5 Lessons from 5 Years on the Brand Journalism Front Lines

5 Lessons from 5 Years on the Brand Journalism Front Lines

The content marketing field is evolving, and we are beginning to learn lessons from years of research and experience.

Read More →

Read More →

Anatomy of a Brand Story: Farm Fusion

Anatomy of a Brand Story: Farm Fusion

Our brand journalism program not only tells this family’s story, but also how the brand helps them be successful.

Read More →

Read More →

How Brand Journalism Prepares The Customer To Buy

How Brand Journalism Prepares The Customer To Buy

Customers see you before you see them. How can your content marketing plan help move them down the purchase funnel? Think long-term.

Read More →

Read More →

Anatomy of a Brand Story: Seeds They Sow

Anatomy of a Brand Story: Seeds They Sow

Take a look inside the development of a brand story to see why brand ambassadors make the most credible sources for content marketing.

Read More →

Read More →

Are We Doing Brand Journalism, Content Marketing, or Both?

Are We Doing Brand Journalism, Content Marketing, or Both?

Definitions are important to manage expectations and keep content creators and brand managers on the same page.

Read More →

Read More →

Introducing Payden Smith, Our 2014 FFA Scholarship Winner

Introducing Payden Smith, Our 2014 FFA Scholarship Winner

Red Barn Media Group is proud to announce that we have awarded a $1,000 scholarship to Payden Smith of Holly Pond, Ala., through the National FFA Collegiate Scholarship Program.

Read More →

Read More →

The Nine Elements of Effective Brand Journalism

The Nine Elements of Effective Brand Journalism

For branded content to effectively drive demand, it needs to be created in a disciplined manner. That includes investing the time, effort, and planning to do brand journalism right. Content marketing the easy way? Sorry, not gonna happen…

Read More →

Read More →

What the Rest of Us Can Glean from the <em>New York Times</em> Innovation Report

What the Rest of Us Can Glean from the New York Times Innovation Report

It’s not hard to see how the New York Times Innovation Report applies to brand journalism. Here’s what the content marketing world needs to know.

Read More →

Read More →

Anatomy of a Brand Story: Smoke Signals

Anatomy of a Brand Story: Smoke Signals

A family realizes their dream to live off the land, and their brand journalism story connects with readers and customers.

Read More →

Read More →

Behind The Brand Story:<br>A Dog-Gone Good Tractor

Behind The Brand Story:
A Dog-Gone Good Tractor

How the Vidalia became haute cuisine, a farmer is reunited with his favorite tractor, and brand journalists got the story … all thanks to Spot.

Read More →

Read More →

Top