The Nine Elements of Effective Brand Journalism

2) Customer and Readership Studies

Both parties must also undertake considerable research to understand the target audience. Who they are and what motivates them to undertake such activities as make a purchase and read content? Furthermore, the more we know about individual customers or specific subsets of them, the more we can tailor the content and produce better results. (Look for future posts about audience studies, as well as versioning.)

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