The Nine Elements of Effective Brand Journalism

9) Approval

For the purposes of this post, we’ll add one more step to the process of creating effective brand journalism—get it approved by all involved. First, you want to make sure the client is happy with the content and, in those stories that discuss specific products or services, that none of the relevant information has changed or will do so for the foreseeable future. Next, get the sources to sign off on the portion of the content that features them. Often the sources for brand content are themselves customers and, therefore, are always right. You’ll want to keep them happy and generally make sure, customer or not, that the information is correct and the client doesn’t suffer any embarrassing mistakes.

A Final Word

Like most things in life, investing, when done in a disciplined manner, yields results. That rule most certainly applies to putting the necessary time and effort into creating content. As a member of the Red Barn extended family has been heard to say on more than one occasion, “If it’s worth doing, it’s worth doing right.” And we at Red Barn are committed to a job done right and well. If you’d like to learn more, please contact us. You and we will be happy you did.

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