Consistently leverage your content across all media channels, and do so with frequency.
The 4 Cs of Brand Journalism: Consistent
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How Brand Journalism Prepares The Customer To Buy
Customers see you before you see them. How can your content marketing plan help move them down the purchase funnel? Think long-term.
Are We Doing Brand Journalism, Content Marketing, or Both?
Definitions are important to manage expectations and keep content creators and brand managers on the same page.
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